Click on the Edit Content button to edit/add the content.
Freelance · Online Stores optimization

Big product catalogs,
organized and ready to sell.

I help ecommerce entrepreneurs organize complex product catalogs, automate product uploads, and set up scalable WooCommerce systems, so they can launch faster, reduce costly errors, and grow without the spreadsheet chaos.

Services

What I take off your plate.

Four services, one focus: the technical work small online shops shouldn't have to do themselves. Pick a tab to see what each one looks like.

From zero to selling

An online store that is organized, functional, and ready to grow.

Everything set up and ready to use, from hosting and payments to product organization and store settings, so you can focus on your business instead of dealing with technical setup.

  • Online store fully set up and ready to use
  • Payments, shipping and essential store settings configureds
  • Design customized to match your brand
  • Clear handover so you can confidently manage your store
Hundreds of products, sorted

Get your products online faster without the manual work.

Whether your product data lives in spreadsheets, supplier files, or multiple documents, I organize it and upload it efficiently, saving you hours of manual work and reducing costly errors.

  • Product data cleaned and prepared for importg
  • Product variations organized and uploaded correctly
  • Product images prepared and matched to the right products
  • Product information reviewed for accuracy and consistency
Yarn2,418
Merino812
Fingering · 4ply
DK · 8ply
Alpaca344
Needles208
Ongoing support

Get help with your online store without figuring it out alone.

Need an update, a fix, or help with a store issue? I provide reliable ecommerce support so you can spend less time troubleshooting and more time running your business.

  • Help resolving store issues and unexpected errors
  • Updates and improvements for your online store
  • Regular maintenance to keep things running smoothly
  • Fast, friendly support when you need assistance
Checkout error → fixed
Stripe webhook restored · 11 min
Plugin conflict
WPML × WooCommerce 9.4
2h
Weekly backup
Stored off-site · all good
Sun
Projects

Ecommerce catalogs organized for growth.

See how I help ecommerce businesses organize complex product catalogs, launch faster, and build systems that support long term growth.

E-commerce · 2026

Strikkoteket

A Danish yarn shop with 4,217 SKUs. I rebuilt the catalog around how knitters actually browse — by fiber, weight, color.

WooCommerce Automation Catalog architecture
Read case →
Travel agency · 2026

Eventyria

A small Danish travel agency moving off a brochure site. I built their WordPress + booking integration from scratch.

WordPress Bookings Information architecture
Live project
Concept · 2025

Art store

Independent art-supply shop. Concept exploring filtered browsing across medium, brand and surface.

WooCommerce Concept
Concept piece
Concept · 2025

Stationery shop

Small paper-goods shop with a strong editorial feel. Concept layout, catalog structure and product page.

Catalog design
Concept piece
Concept · 2025 Concept

Plushie store

Playful plushie shop concept. Practice run for product variants — size, color, character family — done right.

Variants
Concept piece
Concept · 2025

Fashion boutique

Small clothing shop concept. Exploring size/color variant UX and a streamlined checkout flow for low-SKU stores.

WooCommerce Variants Concept
Concept piece
Esben Holm — WooCommerce specialist
Tu foto aquí
sube la imagen a WordPress
y pega la URL en src=""
Available for work ✦
About

Lab scientist, turned ecommerce specialist.

I untangle product catalogs and set up WooCommerce shops for small store owners who'd rather be making things than fighting their admin panel.

Work with me →

What I'm good at

Untangling product catalogs. Writing small scripts that replace tedious days. Explaining what WooCommerce is actually doing in plain language.

How I work

Direct, async-first, no slide decks. We talk once, I scope it, I build it. You see progress weekly and own everything I write.

What I don't do

Shopify, Magento, custom React storefronts. I stay close to WordPress + WooCommerce because that's where I'm most useful to small shops.

Contact

Got a shop that needs sorting?

Tell me what you're working on — the messy CSV, the catalog that's making you anxious, the WooCommerce setup that's been on your to-do list for months.

hello@esbenholm.dkBest for first contact
Reply within 24 hoursMon–Fri, CET
Free 20-min scoping callIf we're a fit, we go from there